Academic Projects
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Brand and Product Management - Brand Audit
I did a brand audit for Fossil Group Inc. my Sophomore year in 2016. In this audit I did extensive research about Fossil Group Inc. including information about:
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Introduction to Professional Sales - Needs Assessment Video
In the Needs Assessment Video, I take the role of a seller and assess the needs of the buyer given background information and objectives to meet. I made sure to approach the situation professionally and effectively build rapport with the buyer, properly identify the needs of the customer and communicate efficiently with the buyer. |
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Advanced Business Communication - Research Presentation
My group and I prepared a 17 minute presentation based on a 15 page article about Viral Content. We effectively analyzed our audience by conducting a survey with Qualtrics to gauge our audience's knowledge and interest in the topic. We then tailored our presentation to our class, based on the results of the survey. We prepared a utilized Microsoft PowerPoint to effectively present our research and communicated the information in a meaningful and intriguing manner. |
Information Technology Infrastructure Management - Developing IT Solutions in a Case
My group and I read over a case study about a small business owner, Kingo, and the difficulties he is facing due to his growing company. Our group was tasked with searching for various IT platforms that may be used to help the customer solve his IT problems. I researched platforms for IT solutions that we came up with. While reading about Kingo's situation I realized there were metrics that were not included in the case study that would be imperative to Kingo's business's profitability. So I included extra metrics to justify the IT solution we recommended. My group and I not only worked to solve a customer's problem, but justified our recommendation with supplemental research and factors to take into consideration. |
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